Lorrane, 29 yrs old, 1,75m, 67kg, tanned, size 39 shoes boldly goes where most major brands no longer dare. Much has been written about the Clean City Law introduced to remove outdoor advertising from the streets of Sao Paulo, and whilst largely successful the law has failed to deter an erotic masseuse. Initially the city [...]

[Read more →]

Having recently noted the low recall and association with ‘green’ brands it’s perhaps not too surprising that another recent study has shown that Brazilian consumers rarely account for environmental impact when purchasing. Only 15% on consumers alter purchasing behaviour to avoid compnanies who are environmentally negligent in comparison to 51% of Australians and 42% of [...]

[Read more →]

Do you know what social class you are? Do you know what social class you’d be here in Brazil, that’s if you aren’t in fact Brazilian?
We think this is a fun pre-Christmas activity that really should be a Facebook application….now that’s an idea.
OK, so that horribly antiquated social classification system isn’t always the best means [...]

[Read more →]

Man smokes pipe at football match.
As spotted yesterday during Avai’s 4-0 demolition of Ituno.

[Read more →]

The internet can be an extremely powerful tool for research companies; the amount of statistics that goes around is amazing. In Brasil one of the most used social networking tools is Orkut (owned by google), it is actually a national phenomenon more than 62.9% of the traffic is generated in the [...]

[Read more →]

Having recently written about campaigns to raise literacy levels and the growth of libraries located at underground stations across Brazil (Embark on Literature), today its books on boats. The Biblioteca Barca dos Livros (literally the Boat of Books Library) is located in the tranquil lakeside surroundings of Lagoa de Conceicao in Florianopolis, Santa Caterina. Established [...]

[Read more →]

The annual Top of Mind research conducted by DataFolha annually since 1991 seems to retain a significant level of importance here in Brazil.  The value of a quantitative study which purely tracks brand recall is questionable, especially in age of ever more complex consumer relationships with brands. However the survey of 5,500 Brazilians across some [...]

[Read more →]

Despite continuing economic growth and a year of elections across the continent, results of a new study demonstrate mixed levels of satisfaction with the state of democracy in Latin America. Disillusionment in the free market seems to be less pronounced in Mexico and Brazil, the two largest and most stable economies. Elsewhere however there are [...]

[Read more →]

Pure coincidence it would appear, but in the space of a few months both GE and Consul have launched friedges in Brasil, that not only serve to chill your beer and acai but also serve as whiteboards that allow their owners to scribble and draw on the front and sides with specially provided pens. [...]

[Read more →]

The Atlas do Esporte no Brasil (Brazilian Sporting Atlas), is available both online and in a weighty 900 page book. First published in 2005 the book offers a wealth of data about all elements of sport, physical education, leisure and their related industries in Brasil. From the history of early sporting activities and traditional sports [...]

[Read more →]