Research from Nickelodeon, the childrens TV channel has shown that almost 90% of children in Brazil’s urban centres access the internet 3 or more times per week. These young internauts have on average 12 virtual friends. The global project named Playground Digital, (not to be confused with the Porn Company Digital Playground) suffers somewhat from [...]

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Brazilians, much less than their Argentinian neighbours appear to have a limited interest in literature. Its rare to catch a Brazilian reading a book on the metro, bus or heaven forbid on the beach. Statistics appear to back this up. A 2006 report in the Economist states that “a quarter of those aged 15 and [...]

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The commercialization of retro teen styles has been increasingly evident in the Brazilian music and fashion scenes much as in most global capitals in the past 5 years. However in the recent weeks this trend for reappropriation seems to have taken on a new form. Stories of fights and beatings by groups of punks have [...]

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Thanks to Gina one need never eat alone in Brazil. Since 1975 blue eyed Gina has accompanied many a feijoada and stroganoff across the country. Many Brazilian restaurants operate on a pay per kilo buffet system which feed millions of people on a daily basis. Finishing off the last mouthful of moqueca or couve how [...]

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Those familiar with the new portable lightweight record players that have seen a recent revival might be interested in this model available in Brazil in the 1960s.

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A classic advert from a classic brand from the south of Brazil. Hering have been makling T-Shirts since there have been Brazilians to wear them. In the classic ad from the early 1960s the art of cigarette smoking whilst in vest is exemplified by the gentleman on the left, his wifebeater wearing friend is occupied [...]

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Having initially been impressed by the Nike + system we have been forced to re-think the novelty of their running aid on encountering this prototype from the 1980s. Just going to prove that there is nothing new out there, like its Nike counterpart the Casio system some 20 years previously had allowed you track your [...]

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The 4th largest in the world, the beer market in Brazil has been undergoing something of a revival of late. Traditionally it has been dominated by ice-cold Pilsners from the major brands from Inbev (Brahma, Antartica, Bohemia and Skol) and Femsa (Kaiser, Bavaria). There are a number of strong regional brands such as Cerpa in [...]

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Founded in 1934, Rainha claims to be the original Brazilian sporting footwear brand. Rainha specilaise in footwear for the futsal, basketball and volleyball markets. Since 1979 the brand has been in the hands of Alpargatas. Yes the same Alapargatas who bought Havainas to the world and are also responsible for the more football focused Topper [...]

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Even Market Research companies make classic ads. Taken from the Journal of Advertising in the 1970s from the Burke International Research (still very much in existence at http://www.burke.com) espouses the strengths of their field operations.

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